Hey E-preneurs! So I’ve been pretty busy the past month attending/managing more events, sourcing new products for VITAL XII, and managing my clients at On Twelve Management.

For the past year, I have been helping a local Shopify partner with their Shopify meet-ups. I helped out with their meet-up the other night and this one was titled “Do’s and Don’ts of Facebook Ads” presented by Tim Chard of AdEspresso. Creating and managing Facebook ads are an integral part of my job so I definitely had to pay attention to learn some tips and tricks with Facebook ads.

I wanted to share a few tips I learned from this meet-up:

1. Create Different Buying Personas for Your Ad

When creating Facebook ads you want to make sure you are targeting the correct audience. If you are an online store that sells both men and women products then you don’t want to run the same ads to both genders. So when creating your ads perhaps you can create one that is more masculine and uses a product from the men's line and then create one ad that is feminine and advertises the female products. Keep in mind both ads should still match your brand however they just will be slightly different for each audience.

2. Provide Social Proof

Let your potential customers know how many other people are a part of your movement. People tend to buy based off of how many other people are using the product so if you say something such as “Join 1000+ other subscribers…” this will show that there is proof people are using your brand.

3. Use Custom Audiences

Using custom audiences was one of my favorite topics because I added my custom audience to my Facebook a long time ago but I hardly ever use it so when Tim mentioned this feature it made me instantly want to go create a new ad for VITAL XII. So, if you have an online store and you are running ads on Facebook but you don’t have a Facebook pixel connected then you are missing out on a ton of customers. Your Facebook pixel targets people who have visited your site, purchased from you, haven’t shopped with you in a few months, and more. You will use this pixel to create an audience on Facebook and then create the ads based off of that audience. This makes it easier to retarget to your past customers.

These were just a few tips I learned from the February Shopify Meet-up but feel free to contact me here and I’ll make sure to answer your questions.

Recap: Shopify Meet-up "Do’s and Don’ts of Facebook Ads”