Hey E-preneur! So if you’re running a business Instagram page I would hope that you know about the “Insights” feature located at the top right of your page. When people say “numbers don’t lie” they're telling the truth. Numbers are so important when it comes to your business. Insights from Instagram show your actual NUMBERS.

Instagram provides you with the insights based off your follower interaction. Instagram pulls information such as:

-Follower Count

-Where your followers are located

-How often your followers use Instagram

-What hours of the day your followers use Instagram

-Which of your photos are receiving the most engagement

All this information is crucial when it comes to planning your social media content for the week. For instance, if Instagram’s Insights tell you that most of your followers are online from 6pm-8pm then that lets you know that you need to post your Instagram post in that time frame. The impressions feature lets you know who sees your post but doesn’t necessarily like it. I’m sure you’re one of those people who scroll through your insta feed and like the picture in your head but are to

lazy to actually like It right? Me too haha, however Instagram still logs this as an impression so you know how many people are loving your content.

It’s also important to look at what photos are receiving the most engagement because it will let you know the type of photos you should post. There is another cool feature on Instagram insights which is the “saved” feature. Your saved photos are what other users use to bookmark your post. It’s good to know which of your photos are being saved because that lets you know what your followers like to see and what they are engaging with.

These Instagram metrics are vital for your business so make sure to check it out!

Are you already using insights? How do you use it to analyze your Instagram?

Numbers Don’t Lie!